Quicklizard was founded by Pini Mandel, an industrial engineer by education and a serial entrepreneur by heart. It’s his third company—launched after he successfully sold his second venture.

Through his previous entrepreneurial experiences, Pini had countless conversations with retailers across different sectors. Again and again, he heard the same frustration: pricing strategies were outdated, manual, and disconnected from real-time market realities.

That insight sparked the idea for Quicklizard. Pini saw a massive opportunity to bring intelligence, automation, and strategy to a space that had long been neglected. Quicklizard was created to empower retailers to move from reactive pricing to smart, data-driven decisions—turning pricing into a true growth engine.

At a Glance

  • Sector: Technology, Information, and Internet; Retail Tech; Business Software; IT; R&D & Data Solutions; Data Architecture; Data Analysis & Decision Support
  • Core Technology: Artificial Intelligence; Machine Learning
  • Year Founded: 2018
  • Founders: Pini Mandel, CEO & Co-Founder
  • Funding to Date: Seed VC
  • Location: Tel Aviv, Israel
  • Company Size: ~100 Employees

The Evolution of Quicklizard

Quicklizard, as it exists today, was founded in 2018 with a clear mission: to revolutionize pricing. While the company had earlier roots, 2018 marked its transformation into a dynamic pricing platform designed to tackle the complexities of modern retail and e-commerce. Since then, Quicklizard has been dedicated to empowering the world’s most ambitious retailers by turning pricing into a strategic growth engine.

The Visionary Behind Quicklizard

Quicklizard was founded by Pini Mandel, an industrial engineer with a strong entrepreneurial background. As a serial entrepreneur, Pini successfully sold his second venture before launching Quicklizard. During his previous ventures, Pini had countless conversations with retailers across various sectors and repeatedly heard frustrations about outdated and manual pricing strategies. Inspired by this feedback, Pini saw an opportunity to introduce intelligence, automation, and strategy to an overlooked yet crucial aspect of retail: pricing.

Quicklizard was born from this vision, giving retailers the tools to move from reactive pricing decisions to smart, data-driven strategies designed to fuel growth.

Pini Mandel, Founder & CEO of Quicklizard, a leading AI-driven dynamic pricing platform for retail and e-commerce.
Pini Mandel, CEO & Co-Founder

What Does Quicklizard Do?

Quicklizard is a dynamic pricing platform that enables retailers and brands to optimize their prices in real time—across every channel, product, and market. By combining AI-driven insights with automation, Quicklizard allows businesses to respond instantly to market changes, competitor moves, and customer behavior. Whether managing promotions, product launches, or adapting to economic shifts, Quicklizard ensures pricing strategies are aligned with business goals, driving both profitability and growth. In essence, Quicklizard transforms pricing from a tedious chore into a powerful advantage.

Pini Mandel, Founder & CEO of Quicklizard, demonstrating the AI-powered dynamic pricing platform to retail and e-commerce clients.
Demoing Quicklizard’s platform to partners

The Technology Behind Quicklizard

What sets Quicklizard apart is its blend of power and practicality:

  • Fast Implementation: Traditional pricing solutions can take months to roll out. Quicklizard is operational within 8–12 weeks for retailers and even faster for brands.
  • AI-Driven Insights: Beyond automation, Quicklizard unlocks critical insights such as price elasticity, revenue optimization, and demand forecasting, helping businesses stay ahead of market trends.
  • Multichannel Flexibility: Prices can be managed independently across online stores, marketplaces, and physical locations or synchronized as needed.
  • Open Platform Design: Quicklizard’s platform is transparent and customizable. With a few lines of Python, businesses can implement tailored strategies with complete control—no black boxes or hidden algorithms.

Standing Out from Competitors

While several pricing software solutions exist, Quicklizard distinguishes itself through:

  • Retail-First Focus: Unlike generic B2B tools attempting to fit into retail, Quicklizard was purpose-built for retail and D2C environments
  • Transparent AI Technology: Quicklizard offers clear and customizable AI strategies, unlike opaque “black box” solutions that limit client control.
  • Agility and Speed: Unlike legacy solutions, Quicklizard is agile, quick to implement, and built for modern retail realities.

Quicklizard thrives in the sweet spot—offering powerful AI capabilities, unmatched transparency, fast time-to-value, and a retail-focused approach.

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Funding and Growth

Since 2021, Quicklizard is publicly traded (TASE) and was just acquired by a growth equity US firm. Recently, the company entered an exciting new phase: acquisition by Riverwood Capital, a U.S.-based growth equity firm specializing in scaling high-performing tech companies. As a result, Quicklizard will soon transition to private ownership, allowing greater flexibility to drive innovation and expansion with Riverwood Capital’s support.

Proven Impact with Leading Brands

Quicklizard partners with some of the world’s most recognized retailers and brands, including John Lewis, Sephora, IKEA, Samsung, and Whirlpool. Their platform consistently delivers measurable results:

  • Revenue Growth: Customers typically experience an 8% increase in revenue.
  • Profit Uplift: Profit margins rise by 3–5%.
  • Error Reduction: Pricing errors are eliminated.
  • Time Savings: Retailers significantly reduce manual work, allowing teams to focus on strategic priorities.

Whether optimizing millions of SKUs or orchestrating omnichannel pricing strategies across global markets, Quicklizard helps clients turn pricing into a competitive advantage.

The Future of Pricing with AI Innovation

Quicklizard’s future vision is already becoming reality. The company has introduced its own Generative AI Pricing Analyst—a “pricing guru” designed to help teams make smarter decisions faster. This intelligent assistant streamlines complex pricing tasks and automates strategic decision-making.

Looking ahead, Quicklizard sees the future of retail in Agent-Based Generative AI—specialized AI agents that deliver task-specific expertise. Soon, their platform will offer AI agents that:

    • Deliver real-time pricing recommendations

    • Run advanced simulations to model outcomes

    • Automate pricing updates based on Python-defined strategies

    • Provide deep insights without manual effort

This innovation marks a transformative shift in dynamic pricing—one where AI becomes a proactive teammate, not just a tool. Quicklizard is set to redefine retail pricing strategies with faster, smarter, and more intuitive solutions.

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Yael Kochman
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