Yael Kochman
April 19, 2026
As the CEO of Re:Tech and someone deeply involved in retail tech ecosystem, I keep being asked one central question: Which startups are actually shaping the future of retail?
This is exactly why we took the time to curate the Top 100 Israeli Retail Tech Startups list.
This year’s list comes at a defining moment for the ecosystem. After a period of correction, Israeli retail tech is accelerating again, with funding up 136% year over year, larger and healthier rounds, and a strong base of 450–500+ active companies continuing to build and scale.
Startups are increasingly focused on the areas retailers rely on every day, from payments and infrastructure to supply chain, analytics, and ecommerce enablement. These are not experimental solutions. They are technologies already being deployed, integrated, and scaled globally. That shift is exactly why the Top 100 matters. It is a curated view of the startups turning this momentum into real-world impact.
This list is part of our extensive report mapping the entire Israeli retail tech ecosystem, which we recently published in collaboration with Startup Nation Central, Moonshot AI and Metrico. Download the full report to access the complete ecosystem analysis, funding insights, and the Top 100 Israeli Retail Tech Startups.
The Israeli retail tech ecosystem is dense, fast-moving, and increasingly global.
With hundreds of active companies operating across multiple categories, identifying the ones that truly matter has become more complex. At the same time, capital is concentrating into fewer, stronger businesses, and retailers are becoming more selective about the technologies they adopt. This creates a clear need for focus. Over the past year, through our work with retailers, brands, and startups globally, I’ve seen a clear shift, less focus on experimentation, and a much stronger push toward solutions that drive measurable business impact.
The Top 100 highlights the companies that stand out not just for innovation, but for execution. These are startups that are:
Together, they represent a cross-section of the ecosystem at its most relevant and most impactful.
The companies featured in the Top 100 reflect the direction of the ecosystem as a whole. Across the list, several themes emerge:
Strong presence of infrastructure focused solutions across payments, security, logistics, and analytics
Products designed for global deployment from the outset
Clear emphasis on improving efficiency, margins, and operational performance
These patterns reflect a broader shift in retail. Technology is being adopted as a core operational layer, supporting everything from supply chain visibility to customer engagement. What stood out to me most is how consistent this shift is across categories. Whether it’s supply chain, payments, or personalization, the strongest companies are the ones solving real operational problems, not just improving experiences.
The strength of the Top 100 lies not only in the companies selected, but in the expertise behind the selection. Our judges represent a cross-section of the global retail and innovation ecosystem, from leading retailers and brands to venture capital firms and technology leaders.
They bring firsthand experience in:
The Top 100 was developed through a combination of company applications, proprietary ecosystem mapping from the Re:Tech database, and broader market analysis. Each company was evaluated by a selection committee made up of investors, retail leaders, and technology executives, and I was personally involved in reviewing and shaping many of these decisions alongside our selection committee. This structure ensured a range of perspectives across investment, operations, and product development.
Every company was reviewed by multiple judges from different backgrounds, creating a balanced and consistent evaluation process. The criteria focused on:
The outcome is a curated selection of companies positioned to deliver measurable impact in real retail environments.
Aside from the Top 100 Israeli Retail Tech Startups, the 2025 Israeli Retail Tech Report provides deeper analysis of the ecosystem, including:
For me, the Top 100 is more than a snapshot of where Israeli retail tech stands today, it’s a reflection of how far the ecosystem has matured, and where it’s heading next. The ecosystem has moved through a full cycle of growth, correction, and recovery. The companies operating today show stronger fundamentals, deeper integration into retail operations, and a clear focus on global scale.
For retailers and brands, this creates access to technologies designed to perform in real environments. For investors, it highlights a market with growing maturity and a pipeline of companies ready for the next stage of growth.
I invite you to explore the full report the full report and discover the companies shaping the next chapter of retail in 2026 and beyond.
Enjoyed reading the report? I’d love to hear from you. Got questions or feedback? Would love to hear even more! Please reach out to me here and I promise to send a personal answer to each and everyone of you.
