Yael Kochman
August 19, 2026
When consumer and retail brands cross the $100 million revenue mark, they usually hit the same painful wall: to keep growing, they are forced to build a massive army of operators, planners, and analysts. The reason is that every new SKU, additional supplier, or new sales channel injects severe logistical complexity into the business. While traditional software is great at displaying beautiful dashboards, it still leaves humans to do the heavy lifting – manually stitching together disconnected spreadsheets, legacy ERP systems, and endless email threads to handle the daily chaos of global supply chains.
Founded in 2025, Prysmic arrived to break this specific ceiling by deploying autonomous AI agents that understand operational context and execute these complex workflows end-to-end.
Sector: Retail Tech; Supply Chain & Operations; B2B SaaS
Core Technology: Multi-Model AI Agents
Year Founded: 2025
Founders: Kelly Breakstone Roth (CEO) & Dana Geva (CTO)
Funding to Date: ~$2M USD
Location: New York & Tel Aviv
Company Size: 4 human employees, dozens of AI agents
Prysmic’s story is deeply tied to real-world operational battle scars. Before launching the company, CEO Kelly Breakstone Roth spent over a decade leading large-scale operations in high-pressure environments before co-founding a global marketplace during COVID. Managing hundreds of suppliers across multiple continents with a tiny team, she experienced firsthand how manual coordination and fragile automations could limit a company’s scale, eventually becoming an unbreakable bottleneck.
Her journey intersected with Dana Geva, a seasoned engineering executive and former VP of R&D at Nexar, who had led massive organizations of over 100 people and navigated the immense hurdles of manufacturing and shipping physical devices globally. Realizing they had both stared down the exact same supply chain constraints from different angles, they combined their expertise in August 2025 to build the autonomous operational infrastructure they wished they had themselves.
For decades, operational complexity was simply the mandatory tax on retail growth. Traditional automation works well for predictable, rules-based logic, but the tasks that consume most of an operations team’s time-exceptions, freight discrepancies, and nuanced trade-offs-demand contextual understanding.
Until recently, enterprise software could capture data and surface insights, but humans still had to interpret the signals and carry out the manual actions. As brands scaled, headcount ballooned accordingly. Prysmic directly untangles this constraint: by deploying AI agents capable of understanding context and taking full ownership of end-to-end workflows, brands can finally scale their volume without exponentially increasing headcount.
What truly sets Prysmic apart is a fundamental design philosophy built around the reality of busy operations teams. Instead of forcing companies into a lengthy, resource-heavy IT integration project that can stall a business for months, Prysmic is completely API-less. It works natively across virtually any system a brand already uses – from decades-old legacy ERPs to homegrown internal tools – without traditional implementation friction.
Another core advantage is its multi-model architecture. Real-world supply chain workflows are inherently fragmented, spanning unstructured emails, PDFs, supplier portals, and structured data. Rather than forcing everything through a single AI model, Prysmic dynamically selects the models best suited for each specific stage of the workflow, ensuring high accuracy while keeping a human-in-the-loop for final judgment and approvals when required.
Backed by approximately $2 million in funding, Prysmic has quickly gained traction, deploying across nine-figure global consumer brands in highly complex sectors like fashion, beauty, home, and CPG. The platform creates immediate financial and operational value where complexity is highest:
Recovering lost revenue: The system automatically flags costly discrepancies, routinely identifying issues in roughly 5% of supplier invoices.
Plugging logistics leaks: It successfully catches overcharges in up to 12% of freight forwarding spend and as much as 20% of outbound shipping costs.
Preventing costly mistakes: By keeping demand, inventory, and operations continuously aligned, it prevents reactive, expensive purchasing errors before they are finalized.
Compounding intelligence: Every workflow executed makes the AI agents smarter and more customized to the specific brand’s operational context, allowing teams to handle massive complexity seamlessly.
Beyond technology, Prysmic is driving adoption by investing heavily in community. Understanding that supply chain is a discipline where practitioners learn best from peers navigating similar transformations, the company regularly hosts roundtables, panels, and executive dinners to share real-world playbooks and practical operational insights.
unfold!
Kelly and Dana’s ultimate vision is to create a retail ecosystem where the invisible, tedious work of coordinating logistics, suppliers, and shipments runs entirely by itself. By freeing human energy from routine coordination, they aim to allow ambitious brands to shift their resources toward product design, growth, and moving their industries forward.
In a rapidly evolving global market, Prysmic is paving a new way for companies to scale efficiently without the traditional operational drag. We are excited to watch their journey unfold!
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