Yael Kochman
March 18, 2026
The 2025 Israeli Retail Tech Report is officially live.
Built on ecosystem data covering funding activity, company growth, category distribution, and market trends, the report offers a comprehensive view of one of the most influential retail technology hubs in the world.
Israel’s retail tech companies continue to play an important role in shaping how retailers build infrastructure, improve operations, and develop digital commerce capabilities. From ecommerce platforms and marketing technology to logistics and security solutions, startups across the ecosystem are developing technologies used by retailers around the world. This report brings together the data behind that progress and maps the companies, investment trends, and innovation areas defining the sector today.
Download the full report to access the complete ecosystem analysis, funding insights, and the Top 100 Israeli Retail Tech Startups.
The Israeli retail tech ecosystem continues to evolve in both scale and focus. More than 500 active retail tech companies are currently operating across the country, covering areas such as ecommerce infrastructure, payments, marketing technology, logistics, artificial intelligence, and store technologies.
A clear pattern has emerged across the ecosystem. Many startups are being built with global markets in mind from the earliest stages. Solutions are designed to integrate into complex retail environments and address operational challenges that retailers face every day. Recent acquisition activity also reflects the growing maturity of the sector. In 2025, at least two retail technology startups were acquired by larger public Israeli retail tech companies, including Wix and Global-e, highlighting the strategic value these technologies are creating.
After a period of slower venture activity across global technology markets, retail tech investment in Israel showed strong recovery in 2025. Funding reached $443 million during the year, representing a 135% increase compared to 2024. The number of deals also increased, rising 40% YOY.
Investment activity reflects a market that is regaining momentum while remaining selective. Investors are directing capital toward companies with proven traction, scalable technology, and clear demand from retailers. Many of the larger rounds completed during the year were raised by companies with strong commercial progress and expanding international presence.
A deeper analysis of funding trends and deal dynamics is included in the full report.
Innovation across Israel’s retail technology ecosystem spans a wide range of categories that support modern commerce. These areas reflect the technologies that retailers rely on to operate digital commerce platforms, manage complex operations, and improve customer engagement across channels. Many companies are building solutions that help retailers scale their operations more efficiently while adapting to the demands of modern commerce.
A central feature of this year’s report is the introduction of the Top 100 Israeli Retail Tech Startups. This curated list highlights companies that demonstrate strong traction, scalable technology, and clear relevance to the retail industry. The goal is to identify startups that are creating value for retailers and brands rather than simply mapping the broader ecosystem. The selected companies span key aforementioned technology categories and the evaluation process included input from retail leaders, investors, and industry experts who assessed companies based on their impact, growth potential, and adoption within retail environments.
The full Top 100 list and the expert judge panel are available exclusively in the report.
Israel has built a strong reputation as a global innovation hub, and retail technology is an increasingly important part of that ecosystem. Many Israeli retail tech startups develop solutions with international markets in mind, building technologies designed to integrate into complex enterprise retail environments.
At the same time, Israel’s broader startup landscape includes more than 8,000 companies, many working across fields such as artificial intelligence, cybersecurity, enterprise software, and infrastructure. These areas often intersect with retail, making deep industry expertise essential when identifying technologies that truly address retail challenges. Local experience and expertise helps retailers and investors identify the companies building practical solutions for real commerce environments and uncover meaningful innovation more efficiently.
For Retailers & Brands: Retailers and brands can access a growing range of technologies designed to support complex commerce operations. Companies across the Israeli retail tech ecosystem are developing solutions that strengthen areas such as personalization, automation, ecommerce infrastructure, and supply chain efficiency. Many of these technologies are built to integrate into large retail systems, making them relevant for enterprise retail environments.
For Investors: The current stage of the ecosystem also presents important opportunities for investors. Periods of market uncertainty have historically been followed by strong investment cycles as technology companies mature and expand. Israel’s startup ecosystem has demonstrated resilience across multiple global market cycles, producing strong companies that continue scaling during challenging periods. With funding activity increasing again and several companies reaching growth stage maturity, the ecosystem is entering a new phase of development that may create meaningful opportunities for investors.
The 2025 Israeli Retail Tech Report provides deeper analysis of the ecosystem, including:
Understanding where retail technology innovation is heading is increasingly important for retailers, investors, and technology leaders. The 2025 Israeli Retail Tech Report provides the data, context, and curated insights needed to better understand the companies and trends shaping the future of retail technology.
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