Talya Vaish
September 28, 2023
Innovation in the retail industry has always been driven by a desire to enhance the shopping experience, streamline operations, and boost sales.
One company that’s making significant strides in this arena is Arpalus. Founded in 2019. They are on a mission to transform the retail experience by introducing computer vision technology that addresses age-old challenges of on-shelf availability. Let’s see how they do it.
Arpalus was established with a singular goal in mind: to revolutionize the retail experience for shoppers, employees, and management teams. The founders recognized a pervasive issue within the industry – the 100-year shelf inventory challenge faced by retailers and consumer packaged goods (CPG) companies. Their vision was to harness the power of technology to provide a novel and efficient solution to this long standing problem.
They came up with an innovative smartphone app that provides a simple yet powerful way to collect, measure, and analyze crucial data from physical store shelves, empowering businesses to make data-driven decisions. By maximizing on-shelf availability using Computer Vision and Augmented Reality in real-time Arpalus is on a mission to help businesses.
Arpalus was founded by Ofir Zilberberg, whose journey began as a pilot. He gained expertise in augmented reality and computer vision solutions, initially designed for flying. Since 2002, Ofir has worked with these technologies in both start-ups and large corporations, accumulating seven years of experience in the retail sector. A second-time founder with a background in mathematics and economics, Ofir’s unique blend of skills and experience has been instrumental in shaping Arpalus’ trajectory.
With a smartphone, iPad, or AR glasses, any retail employee can scan a shelf, and in real time, be notified of any out-of-stock or compliance issues. As the computer vision analyzes the shelf quickly, within seconds, the employee knows what action to take, and gets virtual assistance to do his or her daily job much more efficiently.
What truly sets Arpalus apart is its patented technology that fuses Computer Vision and Augmented Reality. This unique combination enables hyper-accurate real-time product recognition and a streamlined onboarding process. It offers the only true real-time solution, enabling actionable tasks for app users and collecting valuable data simultaneously.
Another advantage is the high Accuracy: according to Arpalus, they are able to reach accuracy levels of 95% and above, ensuring reliable data for decision-making. It provides a seamless onboarding process that minimizes setup time. The system also works without an internet connection, making it ideal for store locations worldwide. And to top it off there’s a unique and user-friendly augmented reality interface.
Arpalus has secured $5 million in funding from a combination of investors and grants, including support from the Israeli Innovation Authority, Nielsen, Duo Partners, True Global, and additional angels.
The solution has gained traction with leading retailers and CPGs in the USA, Europe, and Israel, including Fortune 500 companies. They have shown consistent sales boosts by maximizing on-shelf availability, with accuracy levels of 95% and above, a testament to their cutting-edge technology. they also dramatically reduce the time employees spend in front of shelves, improving efficiency by 50%-90%.
Ofir’s vision for the future is leveraging his technology to create a new global standard analytics index and provide actionable shelf management solutions for the retail industry.
In a rapidly evolving retail landscape, Arpalus enhances the retail experience for retailers and shoppers alike. Stay tuned for more exciting developments from this pioneering company!
Check out their website – https://www.arpalus.com/
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