Yael Kochman
February 26, 2024
Sonovia isn’t your average startup. They’re shaking things up in the clothing industry by using innovative technology to make clothes more eco-friendly and longer-lasting. Founded in 2013, their mission is clear: create clothes that are both durable and kind to the planet.
The textile industry, known for its vibrant colors and diverse fabrics, also faces criticism for its environmental impact. In 2013, Sonovia emerged with a bold vision: to revolutionize traditional textile practices using cutting-edge sustainable technology.
Sonovia’s journey is guided by a dedicated team, with Shuki Hershcovich at the helm. Shuki’s leadership extends far beyond Sonovia, as evidenced by his diverse experience:
Sonovia is pioneering a more sustainable future for fashion with three innovative patented technologies:
1. Sustainable fabric washer: Imagine a machine that uses sound waves to permanently enhance fabrics, Sonofix® does exactly that. It acts as a high-tech fabric finisher, applying treatments like waterproofing or stain resistance that can last through up to 80 washes. This not only extends the lifespan of clothes but also reduces the need for frequent replacements, minimizing waste. Additionally, Sonofix® integrates seamlessly into existing production lines and works with various fabrics, making it a versatile and adaptable solution.
2. Natural anti-odor: Fresh clothes for longer, without harmful chemicals? NioiX® makes it possible. This revolutionary technology replaces traditional anti-odor treatments that rely on harsh chemicals with a more sustainable and effective approach. NioiX® keeps clothes smelling fresh for extended periods, even after up to 80 washes. It’s also completely non-toxic and uses less water compared to conventional methods. As an added bonus, it even offers built-in UV protection for an extra layer of defense.
3. Sustainable denim production at scale: D(y)ENIM® is an innovative water-based indigo dye solution that significantly reduces the environmental footprint of denim manufacturing. Compared to traditional methods that use vast amounts of water and chemicals, D(y)ENIM® uses 85% less water, reduces greenhouse gas emissions by 60%, and requires 91% less land. It also simplifies the dyeing process and ensures consistent color results, making it a more efficient and eco-friendly choice for denim manufacturers.
Traditional Denim production – wasteful & toxic
D(y)ENIM® – minimized waste & non-toxic
In the textile dyeing industry, Sonovia encounters competitors like traditional Redox dyeing, Nitrogen technology, and Foam technology. However, Sonovia is set apart by being a more environmentally friendly and efficient choice by eliminating toxic chemicals, reducing water and chemical consumption, and offering consistent dye quality.
Sonovia has partnered with key industry players, including Pure Denim for alpha site collaboration and plans for a future beta site. They are proud to have brands like Kering and OEMs like Delta Galil among their clients. Success is measured by reduced environmental impact and cost-efficiency, along with client feedback and satisfaction.
Sonovia has successfully raised a total of $15 million. With investments from Shay Sapir and institutional investors, their commitment to sustainability is backed by financial support.
They aspire to be the go-to solution for textile manufacturers looking to reduce their environmental footprint while enhancing product quality. With a determined team and unwavering commitment, Sonovia is poised to make a real impact in the textile industry’s sustainability journey.
Sonovia is actively seeking partnerships with denim brands, denim mills, and dye-houses that share their commitment to sustainability and innovation. They are also looking for individuals who want to be part of their mission. Visit their careers page to explore opportunities.
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