Yael Kochman
February 2, 2026
The shift from manual marketing to autonomous intelligence is happening at the intersection of AI research and retail necessity. Eikona was born from the collective expertise of Nir Weingarten and Omer Hacohen, two researchers with deep backgrounds in Academia and the tech industry. After years of passion for GenAI, they recognized its transformative potential for retail marketing specifically in solving the bottleneck of lifecycle campaigns.
They saw a clear problem: lifecycle marketing was trapped in a cycle of manual content generation and static A/B testing. Eikona was founded to disrupt this space, replacing manual labor with a combination of GenAI and Reinforcement Learning to create truly adaptive messaging.
Sector: Retail Tech; B2C Services; Marketing Automation
Core Technology: GenAI
Year Founded: 2025
Founders: Nir Weingarten (CEO) & Omer Hacohen (CTO)
Funding to Date: $5.1M USD
Location: Tel Aviv, Israel
Company Size: 11 Employees
Founded in 2025, Eikona entered the market with a bold perspective: that lifecycle marketing is the “ground zero” of the AI revolution. While traditional marketing relies on one-size-fits-all strategies, Eikona was built to lead the shift toward messages that learn and adapt. Today, the company serves a wide range of B2C businesses – from DTC brands to banking helping them scale relevance and impact through automation.
Eikona is an AI tool that helps brands create and send the right message to the right customer at the right time automatically. By integrating directly with marketing automation platforms, Eikona creates and tests different versions of marketing messages, such as emails or SMS. The system learns what works best in real-time, improving results continuously without the need for manual setup or constant human intervention.
What sets Eikona apart is its sophisticated use of Reinforcement Learning from Human Feedback (RLHF)—the same methodology that powers the world’s most advanced AI models.
The system processes basic marketing inputs alongside customer demographic and behavioral data. A generative neural network then creates multiple content variations tailored to maximize conversion. Once a message is sent, the system tracks real-time engagement: Was the email opened?
Did the customer click? Was a purchase completed? This data is fed back into the model as a positive or negative reinforcement signal. Much like social media algorithms that learn your preferences to curate your feed, Eikona’s algorithm “learns” with every interaction, automatically refining its output for the next cycle to ensure peak performance.
What sets Eikona apart is its focus on the end user – the marketer, not the engineer.
Seamless Integration: The system connects to marketing platforms (like Klaviyo) in a simple 5 minute process.
Autonomous Optimization: It replaces manual A/B testing with an AI that learns and improves results on its own.
Proven Expertise: Built by a team with deep AI-research roots, the platform combines smart technology with real-world campaign data.
Expanding Ecosystem: While currently focused on Klaviyo, Eikona is rapidly adding integrations for Braze, Salesforce Marketing Cloud, and Iterable.
Eikona is already deployed in more than a dozen brands worldwide across the US, Canada, France, and Israel – primarily in the apparel, cosmetics, and CPG sectors. The results speak for themselves:
Performance Uplift: Customers have experienced double and even triple-digit uplifts in email and SMS performance. These significant improvements are typically realized after an initial two-month learning period, allowing the AI to fully calibrate to the brand’s unique audience.
Massive Automation: The platform automates up to 70% of the production process for creative, copy, and design.
Efficiency at Scale: By letting the system handle the generation and testing, teams can focus on growth while the AI handles the execution.
Expert Backing: Validating its market-leading approach, Eikona was part of the Meta Israel accelerator program and is supported by key industry figures, including Avi Shulman from StageOne Ventures.
Eikona is racing to lead the global shift toward AI-driven marketing. The company is currently scaling through client referrals and major industry conferences, with plans to release a “self-served AI studio” in the near future. As GenAI continues to disrupt the industry, Eikona is positioned to transform content production from a time-consuming chore into a high speed engine for efficiency and customer impact.
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