While the country of Israel is going through difficult times, Israeli retail tech startups and tech companies continue delivering and achieving great success – No Matter What.

Today we’d like to highlight one of these companies – a company that is usually operating under the radar, has agreed to give us all a glimpse into its founding story and the secret sauce behind its work with giants such as Walmart, Target, Lego and others.

In the dynamic realm of retail, where adaptation is the key to survival, one company stands out for its revolutionary approach to navigating the digital age – Adapt. Founded in 2017, this visionary tech firm has developed a unified sales acceleration platform with industry-leading products serving retailers and brands alike.

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At a glance

  • Verticals: Retail Tech, Retail Operations and Analytics, Inventory Management, Merchandising Planning
  • Segments: Fashion and Apparel, Pharmacies, Footwear, Luxury Goods, Eyewear, Beauty and Cosmetics, Liquor and Beverage, Books, Toys, DIY, Home Improvement, Spare Parts
  • Core technology: AI (Artificial Intelligence) and Image Recognition
  • Year Founded: 2017
  • Founders: Galiya Simanovsky and Mor Marks
  • Funding to date: $3M
  • Location: New York, USA, R&D in Israel
  • Company size: ~50 people

The Shifting Landscape and Visionary Founders

In response to the seismic shifts in the retail landscape, spurred by the relentless rise of e-commerce and evolving consumer behaviors, Adapt emerged as a beacon of innovation. Recognizing the imperative for businesses to create compelling online experiences, Galiya Simanovsky and Mor Marks, the founders of Adapt, embarked on a mission to redefine how businesses engage with customers in the digital space. Galiya, with her expertise in Computer Science and Business, and Mor, a graduate of the exclusive IDF’s Talpiot leadership program, combined their unique skill sets to lead Adapt’s journey.

Their shared vision involved creating a platform that empowers businesses to adapt to the changing retail landscape successfully. With a commitment to addressing the evolving needs of the industry, they laid the foundation for Adapt, set to make a profound impact on retail by facilitating businesses’ transition to the digital age.

Profitability from Inception

Securing $3 million in private equity funding, Adapt’s founders ensured the company not only created value for clients but maintained profitability from its inception. This funding has been instrumental in fueling the development of cutting-edge solutions that set Adapt apart in the competitive tech landscape.

Innovative Solutions and Technological Prowess

Adapt’s uniqueness lies in its AI-powered solution that identifies and prioritizes the top trending products with a demand score, streamlining the selection process for optimal sales performance. The platform simplifies inventory management by cross-referencing current products, allowing users to quickly identify and order trending items from preferred suppliers. With a focus on effective promotion, pricing, and competitor monitoring, Adapt empowers businesses to grow, leveraging a user-friendly dashboard to measure sales performance and stay abreast of weekly consumer trends.

The secret sauce? Innovative Artificial Intelligence (AI) technology and state-of-the-art image recognition algorithms. This technology allows Adapt to auto-match any product, ensuring comprehensive coverage across all retail sectors worldwide.

Adapt Online screenshot 1

Beyond E-commerce: Propelling Retailers into the Digital Future

Adapt’s impact on the retail industry is poised to be transformative. Their platform equips retailers to leverage new technologies, serving the evolving needs of modern consumers and enhancing operational efficiency. By offering tools tailored to the demands of today’s consumers, Adapt positions retailers not just to survive but to thrive in the competitive market.

In essence, Adapt is at the forefront of retail innovation, combining cutting-edge technology with industry-leading products. As the retail landscape continues to evolve, Adapt’s solution is a linchpin for businesses aiming not just to adapt but to flourish in the digital age.

Global Footprint and Client Success Stories

With over 100 of the world’s leading and mid-sized companies across 35 countries, including retail giants like Walmart, Unilever, Nestle, Samsung, and Lego, benefiting from Adapt’s services, the impact is truly global. Partnering with Adapt, these companies consistently report sales increases of 13-18% annually, a testament to Adapt’s ability to enhance customer experiences, build brand trust, and achieve growth even in challenging economic conditions.

In conclusion, Adapt is not only a retail tech company; it’s a catalyst for change in the retail industry. With an unwavering commitment to innovation, visionary leadership, and a global impact, Adapt is redefining the future of retail. As the world embraces digital transformation, Adapt guides businesses toward success in the new era of commerce.

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Yael Kochman